Comments for socialmagpie

Comment on It’s only social commerce when the retailer replies by kookiedoo

kookiedoo — Mon, 28 Nov 2011 11:23:41 +0000

Hi Claudio,

Thanks for your comment, I agree on both fronts – product, useability, and user experience have to come top of the agenda, and all customer interaction should be useful and timely from the customer perspective.

I’ll definitely try out Givvy, and I’ll be sure drop you an email with any feedback!

Thanks,

Kirsty

Comment on It’s only social commerce when the retailer replies by claudio miranda

claudio miranda — Sun, 27 Nov 2011 07:51:19 +0000

Nice write-up Kirsty. There’s no doubt that retailers should engage in social dialogue and facilitation if resources permit. I say “if” because first and foremost a retailer should focus on delivering a great product that meets the needs of the customer. Once that need is met then one should absolutely leverage social media to deepen the customer relationship. But it should be done in a way that further satisfies the customer’s specific needs and interests vs. haphazardly engaging in social shopping because it’s the “in” thing to do.

I would be curious to hear what you think of my startup, Givvy–a Facebook app that crowd-sources product recommendations from the Facebook community: http://www.givvy.com/app. It’s an interesting variant of the aforementioned models.

Comment on Capello’s Wedding Dilemma by stephen

stephen — Tue, 22 Nov 2011 15:45:40 +0000

keep up the nice posting as i have subcribed to your blog

Comment on The most upsetting thing I’ve ever seen on Facebook by Paul D

Paul D — Sat, 29 Oct 2011 17:36:45 +0000

Shocking, to an extent, but FB is open to the vox populi, and that will give such results from time to time (or, perhaps, most of the time) . On a scale of 1-10, how surprised were you by the results?

Comment on LinkedIn, your career advice is creepy, let me opt out by Iain Hunter (@hunt3ri)

Iain Hunter (@hunt3ri) — Wed, 19 Oct 2011 19:46:11 +0000

I’d say it was completely unethical. But then when have ethics ever got in the way of a good marketing campaign

Comment on Verified But Vacant by Scott Monty

Scott Monty — Sat, 11 Jun 2011 14:09:09 +0000

This account is just a placeholder. Our activities typically occur via @FordEU. We’re in the midst of gearing up our social media activities in Europe, so you’ll find some accounts in transition. As you can imagine, it’s a challenge to ensure consistency at any global organization, but our teams are aligned and our global efforts are a priority this year.

Scott Monty
Global Digital Communications
Ford Motor Company